OS CHARLIE SIMPSON-DANIEL’S ‘THE HEROES JOURNEY’ SECURES HSBC FUNDING

A York-based boutique meat brand The Heroes Journey has secured funding from HSBC UK to expand its global import capacity and expand its product range. Charlie Simpson-Daniel (SH 2000-08), Managing Director, said: “The world is such a fascinating place, filled with incredible eating experiences and we are on a mission to bring these to the United Kingdom. Life is too short not to experience such variety in our diets and British consumers are becoming increasingly aware of this.

Founded in 2014, The Heroes Journey is a family run business, with a history in professional and international rugby union, supplying luxury meats, snacks and refreshments across major UK supermarkets.

The business has an existing partnership with UK charity Lions Landscape, aiding the protection of wildlife internationally by donating 2p for every product sold. Additionally, The Heroes Journey has shipped over one million packs of its low-calorie ostrich products in partnership with the largest supplier of sustainable ostrich situated in Africa.

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